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Tuesday, January 26, 2010

Cadbury World is gone




The Birmingham based sweet factory, Cadbury, which accepted the last offer from the American company Kraft, is the last British firm which is sold to overseas companies as the crisis is overwhelming.
After three month talks between both companies, Cadbury couldn't say no to the bid of the giant American food company Kraft, which estimated Cadbury's value in about 12,765 million euros. Therefore, each share is 850 pences worth ( 500 p. in cash and the rest in Kraft shares ).

Each Cadbury's shareholder can obtain 10p. for each share, but everybody in the bussiness says it's a good deal between two giant companies. There are more than 40 branches all together and each of these branches obtain more than 60 million euros benefit.

Cadbury, of more than 186 years old, has famous branches in chocolate as Dairy Milk, Flake, Creme Egg, Milk Tray and Cadbury Rosery, among others. Cadbury is the leader in the chocolate sweet market in Spain after they bought the Spanish group Dulciora ( Huesitos, Tokke, Bubbaloo, Trident and Halls are famous branches ).

Kraft, of more than 107 years old, is in more than 155 countries and 90,000 employees in the world. Their famous branches are Kenco and Saimaza coffee; creme cheese Philadelphia and El Caserio; chocolate branches as Toblerone, Milka, Cote D'Or and Suchard; Oreos buiscuits; Royal cakes; Tang drinks and, of course, Kraft sauses.

Finally, we must remember that other British companies are suffering from the economical crisis as famous companies like Boots Chemists or Jaguar and Land Rover car companies were sold to other overseas companies. The airport company BAA was bought by the Spanish Ferrovial and the British bank Abbey by the Spanish Santander.

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